The Universities Tendency to Achieve Competitive ‎Advantage Based on the Principles of Internationalization ‎of Higher Education in Line with the Requirements of the ‎Objectives of the Neom Project ‎

Abstract

The present study aims to identify the tendency of the University of Tabuk to achieve competitive advantage, based on the principles of internationalization of higher education, in accordance with the requirements of Neom project. To achieve the aims of the study, the researcher used the descriptive analytical method. The sample of the study was randomly selected and consisted of (53) academic leaders at the University of Tabuk (deans of colleges). The researcher used a questionnaire as the main tool applied to collect data and answer the research questions. The results of the study showed that the University of Tabuk has shown a very high tendency to achieve competitive advantage, based on the principles of internationalization of higher education in line with the requirements of the neom project. It was also shown that the Neom project faces great obstacles to achieve competitive advantage. The results of the study also showed that the University of Tabuk achieved a very high degree in the dimension of the requirements to achieve competitive advantage, based on the principles of internationalization of higher education. The results of the study revealed no statistically significant differences in the degree of the tendency of the University of Tabuk to achieve competitive advantage, in accordance with the principles of internationalization of higher education in line with the requirements of the Neom project due to the variables: "functional tasks, gender, academic rank and years of experience".