تسويق تقييم واقع تسويق نتائج البحوث العلمية في ضوء معايير ضمان الجودة والاعتماد الأكاديمي في مؤسسات التعليم العالي الأردنية

Evaluating the Reality of Marketing Scientific Research Results in Light of Quality Assurance and Academic Accreditation Standards in Jordanian Higher Education Institutions

Abstract

The study aimed to uncover the reality of marketing scientific research results in Jordanian higher education institutions, highlight the obstacles to marketing scientific research results to ensure quality and academic accreditation, and propose mechanisms to develop the marketing of scientific research results to ensure quality and academic accreditation from the perspective of academic leaders. To achieve this, the descriptive-analytical method was used for its suitability for the study's purpose. Data were collected through interviews and questionnaires after verifying their validity and reliability. Intentional interviews were conducted with )10( deans, who were purposively chosen, and questionnaires were distributed randomly to )650( academic leaders. The study results showed that the degree of marketing scientific research results to ensure quality and academic accreditation in Jordanian higher education institutions from the perspective of academic leaders was moderate in the overall degree and all its fields, with many obstacles hindering the marketing of scientific research results, along with the presence of mechanisms for development.